Industry Overview

The sports business means many different things to different people.This is a truthfully a global industry, and sports create deep passion within audiences and players alike in countries around the world.

To one person, sports are a venue for gambling; to another, they are a mode of personal recreation and fitness, be it skiing, cycling, running or playing tennis. To business people, sports provide a lucrative and repeatedly growing marketplace worthy of huge investment. To athletes, sports may lead to high levels of personal achievement, and to professionals, sports can bring fame and fortune.  To facilities creators and local governments, sports are a way to build income from tourists and local fans. Sports are deeply ingrained in education, from elementary through university levels.

Perhaps we cannot state with confidence that sports enrich the lives of all of us, but they entertain a huge amount of the world’s population.  In addition to economic impact, the largest single effect that sports create is that of gripping entertainment: hundreds of millions of fans around the globe follow sports daily, whether via radio, television, printed publications, online or in person, as spectators or participants. Sports are big business.

4 leagues in America, the National Football League (NFL), National Basketball Association (NBA), the National Hockey League (NHL) and Major League Baseball (MLB), bring in about $26 billion

Entertainment, media and publishing have evolved into a highly active industry, From books and media printed on paper, music on CDs, movies rented on DVD at the local Blockbuster and TV networks that forced the viewer to be in front of the screen at a given hour in order to watch a given show, the industry has changed dramatically into an always on, easy to time-shift, always with you, customizable stream of news, entertainment, movies, eBooks and music. Entertainment and media, as a broad area, are somewhat unique in that revenues are generated by multiple methods.

Primarily, these methods are: outright purchase, such as the download of an eBook or the purchase of a magazine or a movie theater ticket. Subscription, such as cable TV fees, Netflix fees or subscriptions to magazines or to music on Pandora. Advertising fees. Advertising revenues remain of vast importance to this industry, and the Internet has created a multitude of new outlets for such advertising.

Global advertising media revenues were estimated to be $521.6 billion in 2014, according to Magna Global, a unit of advertising agency leader Interpublic Group.


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