Semester Wrap Up

With completing this term in my senior year, I was able to benefit from a variety of new things from this class, as well as refresh my memory on things that I already knew, just needed a reminder about.

The biggest hurdle in my classes for me was time management. I am a procrastinator and always have been, so completing assignments on time was and still is a challenge for me. I have not come to a full solution to this problem yet, but I did make changes in my life as to how I can manage time management. I found that it was easier for me to focus on homework if I was outside my room, because when in my room, I would usually mess around on the internet or take naps. I don’t think realistically I will get over procrastination anytime soon, but I can manage it.

With hurdles came hidden strengths I discovered about myself. I’ve never thought of myself as a leader, but because the class used group thinking in more than one occasion, I found that I am a good leader. I communicate my ideas to the group while trying to balance the ideas of others so the group can come to an agreed upon decision. Obviously this can benefit me no matter what career I decide to go into, because the ability to take control of a situation and still remain on good terms with colleagues is a valuable asset to have. Other than this, I can’t think of any other strength I discovered. I don’t think of myself as self-centered, but honestly I am pretty happy with the way I am and find it hard to think of strengths I don’t already possess.

The highlights of the course for me would probably be the creative portion. I enjoy expressing myself through my work more so than I do in any other medium, so it was fun to be able to take my thoughts and feelings and turn them into a project.

Like I mentioned before, it is very difficult to persuade my mind to think differently than it already does. I was already aware of most of the issues we discussed in class.


My Sports Legacy

My goal here is to make deep connections in the sports industry, while also improving my PR skills. I am not the kind of person who does not think about the realism of my ideas. I am one who not only considers the results, but the aftermath of the result as well. Working with sports is important to me, which is why I am always mindful of the repercussions of my ideas and my actions. I am someone who likes to work hard and put 100% in their work. I am an efficient worker who is set and focused on getting things done in the right way. I believe in working smarter rather than working harder and I have always applied that principle in my life. I can perform exceptionally well, solo and with a group of people. My experience, my network and my knowledge have been expanding and I am an determined person, and I hope that would happen continuously. Having someone like me in the sports industry will contribute a lot because I take things seriously and will go above and beyond to achieve whatever task is at hand. My previous work experience included improvement in many areas, including strategies for more effective teamwork. At my previous job, I planned strategies for improving teamwork and communication among members of team projects. I can bring not only my ideas from my previous job, but my general passion for innovation, to the sports world.

Getting noticed

Getting noticed in such a competitive field seems very hard and intimidating for me. I believe it is extremely important to look back on what you are trying to achieve. I am seeking to raise my profile with a particular audience. My specific aim dictates the approach that I need to use in my PR – the type of press and media I target and how to target them.

Research is key with your audience. Ask where they go to get their information.  Its important to be where your audience is. That might be on Twitter, Facebook, LinkedIn or via specific websites and publications, or a combination. PR is all about communicating with your audiences and that can take many forms and happen via many routes or channels.

Getting to know the key people discussing the subjects relevant to your business will make a huge change. Communicating about your business be a two-way relationship. PR is not about pushing tons of information out there in the hope that something will appear somewhere. It’s about targeting the right people, using the right communication channel, the right type of communication and the right messages.

PR is like many other business activities, you have to know what you are aiming to achieve before you can put the right plans in place. Remember, not every approach or initiative will get results. To get your PR working again, keep trying, tweak what you are doing, try again and the results will follow. Getting noticed in the PR world as all about how you market yourself and how well you achieve your tasks at hand

Professional Day/ Day in the life

Shadow on Jodie Meeks


I shadowed Jodie Meeks, he’s a professional basketball player for the Detroit Pistons. I decided to shadow him because if I want to do PR or anything in the sports field you need to know the day in the life of a athlete and how to handle working with them. As an NBA player (during the season), you’re flying in planes, driving in buses, sleeping in unfamiliar beds, losing sleep, working hard – struggling. It takes a while to get used to, the constant activity and constantly moving around the country is not easy. You’ll get jet lagged, you’ll have bodily pains… you just have to push through it Meeks explains to me. “Work” is defined as playing games. practices, travel, press conferences, and all other things associated with his job as a pro basketball player. In total you’re looking at a 40-hour work week. This is the very bare amount of time required to be an NBA player. This does not include things that are hard to measure like medical treatments and film sessions. It also doesn’t include mandatory charity events or public appearances. Nor does it include travel time, time zone changes (may play Golden State Monday and Orlando Thursday). Also, the time they spend on individuals was measured by the lowest end of the spectrum I could reason. Players like Kobe, LeBron, Harden and superstars spend 5hrs a day 7 days a week on average.


The day that I shadowed Jodie Meeks I didn’t have to do to much. I had the opportunity to personally watch parts of Jodie Meeks workout. We got to the gym at 11 to do some pregame setup. We left at 1 to run around. About 4 players were still shooting. We got back at 2:30. Meeks was the only one left. Later he took me to his old high school to talk to the students about college. It was amazing how much of an impact that athletes have on these kids. All the students were involved in the conversation and asking him tons of questions. Athletes do have so many people looking up to them. This makes the PR team extremely important because if a player slips up and does something wrong it is up to the PR people to make the player look good especially so they don’t loose their fan base. This was a good experience for me because his PR director was the one who made this suggestion. Jodie has agreed to continue to help me learn more about the sports industry and introduce me to more people if I decide to make sports PR or management as my career.


Industry KSAs

I have had to realize that just because the sports industry is thriving, doesn’t mean you can show up to an interview, professing a real love for sports and get the job. “The benefit of a sport management degree is that it us with a basic foundation of the sport business,” says John Wolohan is Professor and Graduate Program Director of the Sport Venue and Event Management program at Syracuse University

I felt a little bit discouraged after reading this because I am not a sports management major. I never had the passion to work in the sports field, now that I have been taking this sports class at Clark Atlanta University I have been questioning if I would like to take some additional classes in this field and work for either a player or a team. “It takes the student from being a fan, and teaches them that there is more to the sports business than rooting for your team.”

I heard that It’s a common misconception that graduating with a sports management degree means you’re on the fast track to a job as General Manager of your favorite Major League baseball team, but nothing could be further from the truth. I feel like that’s with a lot of jobs though. You have to put a lot of time and experiences to be able to qualify for what I’m guessing is almost any job in the sports industry I would want. It’s important for me to be realistic about my goals, and understand whether or not a sports management degree can help me get there, but the truth is, I don’t have to have it all figured out.

“The focus of courses taught in sports management programs involves statistical analysis, strategic thinking and planning, understanding behavior, marketing, promotions and more” I read this on looking into the types of courses I would be taking as a sports major seemed very similar to the courses I’ve taken in the past and I’m enrolled in currently as a public relations major. I feel like I have enough knowledge of most of these focuses that I would be very successful at getting a minor in sports management.

Aside from the educational portion of things, everyone knows that experience is a major key. I currently don’t have any experience working in the sports field. If I would be able to choose my dream internship for this industry, I would probably want to help plan different events for either athletes or the teams themselves. This might be media events, charity events, black tie events, dinner parts, non profit events, and the list could go on and on. That’s mixing what I’m good at and what I have a passion for which is event planning and mixing in the sports industry into it because of the types of events id be planning and people I would be dealing with. I might also have to be very cautious of what’s going on in the sports industry while working with certain clients.

If you have a love of sports, don’t give up on it just because you aren’t an athlete or don’t currently have the experiences yet, there is a whole world of opportunities out there and a sports management degree can help you find out what you may be best at.

Industry Overview

The sports business means many different things to different people.This is a truthfully a global industry, and sports create deep passion within audiences and players alike in countries around the world.

To one person, sports are a venue for gambling; to another, they are a mode of personal recreation and fitness, be it skiing, cycling, running or playing tennis. To business people, sports provide a lucrative and repeatedly growing marketplace worthy of huge investment. To athletes, sports may lead to high levels of personal achievement, and to professionals, sports can bring fame and fortune.  To facilities creators and local governments, sports are a way to build income from tourists and local fans. Sports are deeply ingrained in education, from elementary through university levels.

Perhaps we cannot state with confidence that sports enrich the lives of all of us, but they entertain a huge amount of the world’s population.  In addition to economic impact, the largest single effect that sports create is that of gripping entertainment: hundreds of millions of fans around the globe follow sports daily, whether via radio, television, printed publications, online or in person, as spectators or participants. Sports are big business.

4 leagues in America, the National Football League (NFL), National Basketball Association (NBA), the National Hockey League (NHL) and Major League Baseball (MLB), bring in about $26 billion

Entertainment, media and publishing have evolved into a highly active industry, From books and media printed on paper, music on CDs, movies rented on DVD at the local Blockbuster and TV networks that forced the viewer to be in front of the screen at a given hour in order to watch a given show, the industry has changed dramatically into an always on, easy to time-shift, always with you, customizable stream of news, entertainment, movies, eBooks and music. Entertainment and media, as a broad area, are somewhat unique in that revenues are generated by multiple methods.

Primarily, these methods are: outright purchase, such as the download of an eBook or the purchase of a magazine or a movie theater ticket. Subscription, such as cable TV fees, Netflix fees or subscriptions to magazines or to music on Pandora. Advertising fees. Advertising revenues remain of vast importance to this industry, and the Internet has created a multitude of new outlets for such advertising.

Global advertising media revenues were estimated to be $521.6 billion in 2014, according to Magna Global, a unit of advertising agency leader Interpublic Group.

The Beginning Of My Journey

Hello my lovely readers, my name is Jasmine Miller. I am a senior at Clark Atlanta University with a lot of goals and dreams. I am a Mass Media major with a concentration in Public Relations. I hope to become a well know event coordinator one day. I’m currently taking a sports communication class to see if i have any interest in this industry. I feel like I can be successful at anything I put my mind to so its important to me that I explore all my career options. I’ve never been a huge sports fan but I have to admit after speaking to my professor about all the job opportunities and routes I could go in this field definitely opened my mind. I grew up playing sports and my whole family is die hard Packers and Oregon ducks fans! Growing up in Portland Oregon it doesn’t get to exciting but I remember all the great memories i’ve had at Portland Trail blazers games. I think it would be amazing to get the opportunity to somehow be apart of making the same memories for others at games that I did growing up. So I hope that all my readers are looking forward to hearing about this journey I will be taking this semester for me to find out exactly what my niche will be!